Jojo Siwa, the name is synonymous with big bows and lots of energy, is a household name in the entertainment industry. She rose to fame on the reality TV show Dance Moms and has since become a dancer, singer, actress and YouTube personality. With a net worth of $20 million she is a true multi-talented hard worker. Jojo Siwa’s net worth has grown so much over the years through her many ventures in the entertainment world. From her hit singles to her YouTube content and merchandise Jojo has turned her brand into a money making machine. Her big personality and positive message has made her a star and a role model to millions of kids around the world.
Table of Contents
Born Joelle Joanie Siwa on May 19, 2003 in Omaha, Nebraska Jojo’s journey to stardom started very early. With a supportive family including her mom Jessalynn who was a big part of her early career Jojo was a star from a young age. Her big break came when she joined the cast of Dance Moms where her talent and personality shone. This led to her exploring other areas such as music and acting. Over the years Jojo has released many hit singles, gone on tour and is a social media star. Her style and energy is loved by kids and teens and she’s a true multi-talented entertainer.
Quick Facts
| Full Name | |
| Nick Name | |
| Gender | |
| Birthdate | |
| Age | |
| Height | |
| Birthplace | |
| Citizenship | |
| Religion | |
| Father Name | |
| Mother Name | |
| Maritial Status | |
| Child | |
| Education | |
| Profession | |
| Net Worth | $ |
| Source of Wealth |
What is Jojo Siwa's Net Worth
Jojo Siwa’s net worth is a big deal. As of 2024 it’s around $20 million. That’s a lot of money and it’s all because of her many talents. She’s a dancer, singer, actress and social media influencer. Jojo went from being a little dancer on “Dance Moms” to a global superstar. Her brand is so unique with her colorful bows and bubbly personality that it resonates with a wide range of people especially kids and teenagers. Beyond her on screen appearances Jojo’s business skills has contributed a lot to her wealth. She has her own line of merchandise including clothing, accessories and even toys and they’re all super popular. Her YouTube channel which has vlogs, music videos and other entertainment content has millions of subscribers and views which adds to her income. Jojo’s ability to diversify her talents and create a strong brand has made her not just an entertainer but a smart businesswoman.
Real Estate
Jojo Siwa’s real estate portfolio is a big chunk of her net worth. In 2020 she bought a beautiful mansion in the Tarzana area of Los Angeles for around $3.5 million. This 6,000 sqft property has all the luxurious amenities – gourmet kitchen, home theater and a resort style pool. The house is designed to reflect Jojo’s bubbly personality with colorful decor and plenty of space for her many activities and filming projects. Investing in such a high value property not only gives Jojo a comfortable living space but also a long term investment that will appreciate in value over time. Besides her main residence Jojo is rumored to have other real estate investments but details are not publicized. She’s investing in real estate at such a young age shows she’s thinking ahead of time in terms of wealth management and knows the importance of diversifying her assets.
Merchandise and Product Lines
Jojo Siwa’s merchandise and product lines are another big chunk of her net worth. Her signature bows which became a huge trend among young fans was the start of her merchandising empire. Building on that success she expanded her product lines to include clothing, accessories and even a line of dolls. These products are sold in big retail stores like Walmart and Target and are huge sellers generating millions of dollars in revenue. Jojo’s business doesn’t stop at physical merchandise she also ventured into digital products including apps and games that further engages her young audience. The consistent popularity of her products is a testament to her strong brand and marketing. By leveraging her image and connection with her fans Jojo has built a strong merchandise business that continues to grow. She’s able to diversify her income streams through physical and digital products shows her as an entrepreneur and contributes a lot to her net worth.
Net Worth By Year
Jojo Siwa’s net worth has been going up year after year and it’s because of her growing influence and expanding career in the entertainment industry. She first got famous on “Dance Moms” and then she capitalized on her popularity by creating a YouTube channel and releasing music that her young fans loved. Her net worth started to grow as she diversified her income streams including merchandise, concert tours and brand endorsements. Every year her portfolio has been growing and it’s because of her hard work and ability to connect with her fans. Jojo’s smart business moves like investing in real estate and developing a wide range of products has also cemented her financial status. By looking at her net worth over the years it’s clear that Jojo’s career is on the rise and her smart ventures are paying off and she’s one of the richest young stars in the industry.
| Year | Net Worth (in Millions) |
|---|---|
| 2024 | $20 |
| 2023 | $20 |
| 2022 | $17 |
| 2021 | $14 |
| 2020 | $10 |
| 2019 | $8 |
| 2018 | $5 |
| 2017 | $3 |
| 2016 | $1.5 |
Jojo Siwa’s yearly growth in net worth is a testament to her ability to use her brand and talent wisely. From 2016 to 2023 her net worth grew from $1.5 million to $20 million and it’s been a steady and big growth. The big jumps in her net worth especially after she got famous on “Dance Moms” can be attributed to her smart ventures into merchandise and her super successful YouTube channel. The release of her popular songs and concert tours also contributed to her earnings. In 2019 the launch of her merchandise line including her iconic bows added to her income. In 2020 her real estate investments also gave her a big boost in net worth. Every year Jojo has been able to grow her portfolio by diversifying her income streams and making smart business moves. This growth is not just a reflection of her talent and popularity but also of her as a young entrepreneur.
Early Life of Jojo Siwa
Joelle Joanie Siwa aka Jojo Siwa was born on May 19, 2003 in Omaha, Nebraska. From a young age Jojo was performing arts crazy thanks to her mom Jessalynn Siwa a professional dance instructor. Growing up in a super supportive family Jojo’s early years were filled with dance classes, rehearsals and performances which would lay the foundation for her future career. Her dad Tom Siwa and older brother Jayden also played a big role in her upbringing and gave her the support to go after her dreams. Jojo’s early life was filled with dance competitions where she would quickly become known for her high energy performances and her signature oversized bows.
Jojo’s big moment came when she appeared on the hit reality TV show “Dance Moms” with her mom. She joined the show in season 5 and her big personality and talent quickly made her a star. Despite the drama and challenges she faced she proved to be resilient and determined and gained a loyal fan base. This experience not only helped her hone her dance skills but also introduced her to the world of entertainment on a bigger scale. Being on “Dance Moms” was a big stepping stone and opened doors to music, acting and social media. Jojo’s early life of dedication and hard work set the stage for her rapid rise in the entertainment industry and paved the way for the career she has today.
Jojo Siwa's Career
Dance Moms and Early Fame
Jojo Siwa started in the dance studio and her early training prepared her for her big break on Dance Moms. She joined the show in season 5 and quickly became a fan favorite with her high energy routines and fun costumes. Her time on Dance Moms showed her strength and charm which would be a theme throughout her career. Jojo’s style, her signature bows and all, made her stand out from the other dancers and her positive and bubbly personality connected with the audience. This gave her a lot of fame and laid the ground work for her future in the entertainment industry.
Music and YouTube Fame
After Dance Moms Jojo expanded her career into music and digital content creation. She launched her YouTube channel where she posted vlogs, music videos and behind the scenes content and quickly gained millions of subscribers. Her debut single “Boomerang” released in 2016 went platinum and became an anthem against online bullying. Jojo followed up with other hit singles like “Kid in a Candy Store” and “Hold the Drama” and solidified herself as a music artist. Her YouTube and music career went hand in hand and allowed her to reach a bigger audience and get even more famous.
Merchandise and Business
Jojo Siwa is a entrepreneur at heart. She launched her own line of merchandise starting with her signature bows which became a huge trend among her young fans. She built on that success and expanded her product line to include clothing, accessories, dolls and even home decor. These products are sold in major retailers like Walmart and Target and have been super popular and profitable. Jojo’s ability to turn her brand into merchandise has not only added to her net worth but also made her a businesswoman. She has also released several successful apps and games to diversify her income.
Tours and Live Shows
Jojo has also done several live shows and tours. Her “D.R.E.A.M. The Tour” in 2019 was a huge success, selling out shows across the US and internationally. The tour was high energy, colorful and interactive and was everything Jojo. She can draw big crowds and put on a great live show which solidified her as a top entertainer. The tours not only show off her music talent but also gives her a platform to connect with her fans on a personal level and make her brand more appealing.
Acting and TV Appearances
In addition to music and dance Jojo has acted. She has guest starred on several TV shows including “The Thundermans”, “School of Rock” and “Bizaardvark”. Jojo also starred in the Nickelodeon movie “Blurt!” and voiced characters in animated series like “The Angry Birds Movie 2”. Acting has allowed her to branch out and reach new audiences. Her TV and film work goes hand in hand with her other ventures and shows off her talent and solidifies her spot in the industry.
Early Life
Jojo Siwa’s life is just as bright and colorful as her personality. Born Joelle Joanie Siwa on May 19, 2003 in Omaha, Nebraska she was raised in a tight knit family that has always supported her career. Her mom Jessalynn Siwa a professional dance instructor was a big part of Jojo’s early career, she was on “Dance Moms” with her and helped her navigate the entertainment industry. Jojo has a special bond with her dad Tom Siwa and her older brother Jayden who appears in her social media posts and YouTube videos. Despite her crazy schedule Jojo values family time and gives all the credit to her family for her success and being grounded.
Jojo is all about being positive and energetic and that carries over into her hobbies and interests. She loves spending time with her friends many of which she has met through the entertainment industry. Jojo is also passionate about giving back to the community and is always participating in charity events and initiatives. In 2021 she made headlines when she publicly came out as part of the LGBTQ+ community and was met with love and support from her fans and the general public. She has since been an advocate for LGBTQ+ rights and uses her platform to spread acceptance and love. Jojo is open about her personal life and spreading positivity has made her a star and a role model for everyone.
Award, Nomination & Decoration
Jojo Siwa has won many awards and accolades throughout her career. Her hit single “Boomerang” went platinum and got her a huge following and recognition for the positive message against online bullying. That was just the beginning. In 2017 she won Favorite Viral Music Artist at the Radio Disney Music Awards for her impact in the digital music space. In 2018 she won Favorite Musical YouTube Creator at the Nickelodeon Kids’ Choice Awards. She’s a favorite among the kids!
Jojo’s accomplishments go beyond music. Her YouTube channel has millions of subscribers and billions of views and has been nominated for multiple Streamy Awards for her content and connection with her fans. In 2019 she won the Nickelodeon Kids’ Choice Award for Favorite Social Music Star for her mass appeal and positive online presence. Jojo’s “D.R.E.A.M. The Tour” was another big deal, sold out shows and rave reviews for the high energy performances and production. This tour showed off her skills as a performer and her ability to connect with the world.
In addition to her music and online success Jojo has had other notable achievements in the entertainment industry. She was nominated for her roles in TV and film, for her guest appearances on TV shows and her voice acting in animated movies. Jojo’s merchandise line, especially her bows, was a huge commercial success and she was recognized in the business world. She was included in Time magazine’s list of the 100 most influential people in the world for her influence and contributions to entertainment and business. Jojo Siwa’s many awards, nominations and accomplishments show her many talents and her ability to inspire and entertain the world.
Controversies
Jojo Siwa may be a sweetheart and super popular but she’s not immune to controversy. One time in 2020 she got slammed for a board game under her brand. The game was called “Jojo’s Juice” and had questions that were not age appropriate for her young audience. Parents and fans were upset. Jojo addressed it on social media saying she had no idea about the content and agreed it was not suitable. She pulled the game from the shelves immediately and apologized to her fans saying she’s all about age appropriate content.
Another controversy was cultural appropriation. In 2020 Jojo posted a video where she was wearing a hairstyle that many felt was offensive and culturally insensitive. Critics said she was appropriating Black culture and the online comments were heated. Jojo responded by saying she never meant to offend and appreciated the feedback. She acknowledged the importance of cultural sensitivity and said she would be more aware of her choices moving forward.
In 2021 Jojo faced backlash after coming out as part of the LGBTQ+ community. While she got support from fans and the LGBTQ+ community, some critics and conservative groups were against it saying her sexuality shouldn’t be discussed because of her young fanbase. Jojo didn’t budge, using her platform to speak up for acceptance and inclusivity. She spoke about her experiences to help others in the same situation and to spread the message of love and acceptance.
Though tough, these situations have shown Jojo’s strength and ability to learn and adapt. She’s been facing criticisms head on, taking the blame where necessary and using her platform to make a change. Despite all these, Jojo still has a strong bond with her fans and is still a big name in the industry.
